A jubilant start to NICO’s two-day International Media Conference

Apr 24, 2025

The two-day International Media Conference of Nitte Institute of Communication organized in association with the Institution’s Innovation Council was held on 24th & 25th April 2025 at the University Auditorium, Paneer. The conference centered on the theme "Navigating the Digital Age; Media's Evolving Role in a Connected World" and drew a distinguished gathering of professors, journalists, scholars, strategic communicators and academicians.

Chief guest Prof. (Dr) Shasidhar Nanjundaiah, Dean, School of Digital Media & Communication, Mahindra University, Hyderabad underscored the influence of algorithms on trust and the inclination to prioritize the medium over the message. Dr. Nesara Kadanakuppe, Assoc. Professor, NICO & Convener of IIC, emphasized the interconnectedness of the digital sphere in transforming the media landscape.

Prof. (Dr) P V Satya Prasad, Head, NICO highlighted the extensive consumption of digital media and Nitte University's dedication to bridging theoretical knowledge with practical application. Prof. (Dr) M S Moodithaya, Vice Chancellor, Nitte University conveyed his felicitations for the conference.

The book "Neuroscience and Media: Locating the Intersections of Neuroscience and Media Discourses," authored by Dr. Archan Mitra and Dr. K Pradeep, both Associate Professors at NICO, was unveiled. Dr. Anisha, Assoc. Professor, NICO expressed gratitude.