Faculty

• Best Performing Dean Award (2023-2024)
  

• 2 Scopus and Web of Science-indexed book chapters in IGI Global publication and paper presentations in five international conferences
  

• Print Journalism
• Communication Theories
• Reporting and Editing for Print media
  

• Principal Investigator in a project titled "Role of MNREGA in Promoting Sustainable Development Goals (SDGs): A Study from Sangareddy district of Telangana State"
  

With a tenure over 13 years in the field of Communication and Media, have worked in various capacities as a teacher. In my capacity as Head of the Institute, I have learnt the skills required for Education Management - introduction of a new syllabus focused on current and projected communication trends, conducting Conferences and Seminars with Speakers known nationally and internationally and conducting Workshops in sync with industry requirements.

Outside of teaching, have a keen interest in Film Festival Production. Being the Festival Director, Nitte International Film Festival, have been moderately successful in creating a strong culture of cinema in the city of Mangalore.

Keen on keeping abreast with the ever changing dynamics of the digital medium.

As a part of a cultural exchange programme, was selected as Visiting Professor to Volda University College, Volda, Norway, for a period of three weeks. Delivered lectures on Indian Media,  Culture, Bollywood Cinema, Indian Animation Industry, Photography and Indian Politics.

Editorial - Media, Content and Consciousness

(publication date Nov 16, 2018)  

Visual Communication Through New Media: Analysis of Communication Through Instagram Among Young Adults

(publication date Feb 8, 2017)  

Publication Description New Media: Issues & Impact on Society

Political Communication through Animation: An Analysis of the Representation of Minority Communities in Walt Disney's Zootopia

(publication date Feb 8, 2017)  

Publication description New Media: Issues & Impact on SocietyGrowth of animation industry in Bangalore: An Exploration

(publication date Jan 1, 2008) Publication description Global Media Journal

Presented a paper on 'E-craftivism: a new terrain of social media' at the AMIC conference held in Malaysia, July 2012.

Presented a paper on 'Virtual reality' at the National Seminar on 'Convergence Technology and its Impact on Media, St. Xavier's College, Goa. (2008)

Introduction to Animation, Information Society, Web Journalism, New Media Studies, Photography, Graphic Design, Newspaper Design, Event Management, Cinema Studies

Joined Nitte Institute of Communication in 2015 and has a teaching experience of 12 years. PhD was awarded by the University of Mysore in the year 2019 and Post Graduate was obtained from Christ (Deemed to be University) Bangalore. Prior to Joining NitteDU, served as Head of the Department (Journalism) in Besant Women’s College Mangalore and taught at the University of Mysore.

UGC-JRF, NET Qualified

Published PhD. thesis on the topic "Paradigm Shift in Education - A study of Technological Intervention in Journalism and Mass Communication Education in India under the guidance of Dr. Niranjan Vanalli.

Published paper "Study on the nature, scope and relevance of Web 2.0 in Journalism and role of students and teachers in Education" in the Journal of Emerging Technologies and Innovative Research, Vol 6,I 6B752-E757

Presented and published a paper in the multidisciplinary online journal "Jnanavardhini" with "ISSN 2456 7647, Acharya Institute of Graduate Studies, Bangalore. 

Presented and published a paper "Challenges In Technology Planning and Implementation in Journalism Colleges: An Overview" at the National Seminar organized by Birla Institute of Technology & Science (BITS), Pilani on September 30th & October 1st 2016 Challenges in Technology Planning and Implementation: An Overview with ISBN 9788183602327 

Presented and published a paper "A need for model curricula - a Content Analysis of the curriculum of J - Schools in India" at Presidency College, Bangalore with ISBN 97881930003-0-4

Edited book "Media Ethics and Practices" a compilation of papers presented at National seminar "Media Ethics and Practices "at Besant Women's College, Mangalore.

Communication Research, Communication and Media Theories, Media Laws and Ethics, Print and Magazine Journalism 

Member, Board of Research Studies at Nitte (Deemed to be University)

Member, Board of Studies and Board of Examination, St Aloysius Autonomous College, Mangalore.

Member, Board of Examination, St Agnes College, Mangalore (2018 - 2020)  

Attended the state level workshop on Editing and Writing at Alvas college, Moodabidri (2015)

Delivered a lecture on Film Studies at Shree Dharmasthala Manjunatheshwara College, Ujire (2016)

Conducted a Workshop on Research Methodology for the Department of PG Studies, Alva's College, Moodabidri (2016)

Resource person at the UGC sponsored State level UG Syllabus Conference conducted by Maharani Lakshmi Ammanni College for Women (2015). 

• Associate Professor, Nitte Institute of Communication, Mangaluru (2020 - to date)
• Sr.Reporter, Prajavani Newspaper, Mangaluru-Mysuru (2011-2020)
• Staff Correspondent, Kannada Prabha, Bengaluru- Mysuru (2006-2011)

• • Science and Technology
• Science and Health Communication
• Automobile Journalism
• Peace Journalism
• Print Journalism
• Online Journalism
• Newspaper and Magazine Design
• Investigative Journalism
• Content Management System (CMS)
• Workflow transformation and upgradation
• Education Coverage

• Dr. A.P.J. Abdul Kalam Journalism Award, Mysore District Journalist's Association in 2008 for Science Reporting, 2008
• Gold Medal in M.A. Zee Gold Medal in Television Production, University of Mysore, 2009

• Social Media Coordinator, Institution Innovation Council (IIC), NITTE (Deemed to be University)
• Editor, AVISHKARA, Newsletter, Institution Innovation Council (IIC), NITTE (Deemed to be University)
• Member, Nitte Grants Cell, NITTE (Deemed to be University)

• Life Member, Karnataka Working Journalist's Association, Ambedkar Veedhi, Bengaluru, Karnataka 560009
• Life Member, Karnataka Journalist's Cooperative Society, Queens Road, Bengaluru, Karnataka 560051

• ICT Intervention in Higher Education - A Case Study, International conference proceedings- Transformational Communication and the New Asia, AMIC, Indonesia July 4-7, 2013
• Communication Technology and Development - A Study of E-learning Intervention in Engineering Education in Karnataka, India, Journal of Media and Social Development, Volume.2, Issue 3 ISSN-2320-8244 (Print Version), ISSN -2581- 334X (Online), UGC CARELIST - 64317
• Exit Polls in 2020 Bihar Assembly Elections: Evaluation of Credibility in Poll Predictions, Communication for Social Change 4th National Media Conclave, Nov 20, 2020, ISBN: 978-93-5437-280-3
• Teaching Peace Journalism in Journalism Courses - An Indian Perspective, Monograph Indian Institute of Mass Communication, New Delhi Government of India Publication January 2021
• Media and Social Development - Mandya- Hassan District Level Report, Published Research Report Copyright@ Prasaranga, University of Mysore Publication Division, 2018, UGC UPE Funded, ISBN 978-93-5351-518-8
• Media and Social Development - Koppal- Raichur-Yadgir District Level Report, Published Research Report, Copyright@ Prasaranga, University of Mysore Publication Division, 2018, UGC UPE Funded, ISBN 978-93-5351-980-3
• Media and Social Development - Mandya- Kodagu- District Level Report, Published Research Report, Copyright@ Prasaranga, University of Mysore Publication Division, 2018, UGC UPE Funded, ISBN 978-93-5351-703-8
• Media and Social Development - Hassan - Uttara Kannada District, Published Research Report, Copyright@ Prasaranga, University of Mysore Publication Division, 2018, UGC UPE Funded, ISBN 978-93-5361-099-9
• Media and Social Development - Case Studies- Development - Different Paths; Kannada, Published Research Report, Copyright@ Prasaranga, University of Mysore Publication Division, 2018 UGC UPE Funded, ISBN 978-93-5351-518-8

Radio Programs:

• Challenges for teachers in modern day, All India Radio, National - Talk in English, August 30, 2021. 9.00pm

• The 22nd Annual AMIC CONFERENCE, Yogyakarta, July 4-7,2013. Presented paper on 'Communication Technology and Development- A Study of E-Learning Intervention in Engineering Education in Karnataka, India'.
• Media Interface with Journalists, Resource Person, UGC UPE FA-II, University of Mysore, Mysore, Sept 15, 2017
• Workshop on Feature Writing and Reporting, G.S.Media, Mysore, January 28, 29, 30, 2013.
• Workshop on Editorial Leaders: Harnessing Social Media, Wanifra Academy, New Delhi, August 12, 1, 2015

• UGC-UPE FA-II Vide University Order No. DV 1/599/UPE/2011-12 dated 23-6-2017 has granted financial assistance to work in the area of 'Media and Social Development - A Case Study of Karnataka' to Development. Topic: Environmental Challenges of Developing Ranganatittu Bird Sanctuary at Srirangapattana, Mandya District. Grant: Rs. 1.5 Lakhs. • Media, Social Development and RTE of Karnataka State. Research Assistance, UGC, University with Potential Excellence Focus Area 2, University of Mysore

• News Reporting and Editing
• Newspaper Design
• Introduction to Radio
• Radio Production
• Community Radio
• Development Communication
• Print Journalism
• Web Journalism and Design
• Investigative Journalism
• Science and Health Communication

• Team Leader (Project Naandi 2016-2019, TPML, Bengaluru): Workflow Organisation and Rebuild team for PRAJAVANI, DECCAN HERALD, SUDHA AND MAYURA Publications, The Printers Private Mysore Limited.
• Technical Coordinator (Project Naandi 2016-2019, TPML, Bengaluru): Shifting Analog Work System to Digital and Online Platforms. Part of PPI Media Limited, Germany in Newspapers and Magazines
• ToJ - Training the Journalists (Project Naandi 2016-2019, TPML, Bengaluru): Trained more than 100 Journalists all over Karnataka, to adapt them to new work system, i.e, Reporting, Editing, Page Making, Administrator Control Tools, Standard Operating Protocols
• Power User (Project Naandi 2016-2019, TPML, Bengaluru): To monitor and control workflow in Digital and Online Environments in Newspapers and Magazines for Prajavani and Deccan Herald.
• Journalistic Writings: Published more than 2000 By-Line Stories in Prajavani and Kannada Prabha Dailies (2007 to 2020)

II Rank in MA (English), Best Presenter Award, Best Paper

Award at Rainbow: Re-imagining Sexuality Conference

PUBLICATIONS

Journals (Indexed)

"Reconsidering Performativity, Performance and Imagination: A Possibility in Erasing the Difference," Rupkatha Journal on Interdisciplinary Studies in Humanities, Vol. 10, No. 1, (2018): 29-36.

"Bhuta Kola Ritual Performance: Locating Aesthetics in Collective Memory and Shared Experience," co-authored with Dr. Meera Baindur, in Asian Theatre Journal, University of Hawaii Press, Vol. 36, No. 2, (2019): 395-415.

"Everyday Aesthetics in Indian Cultural Communities," Rupkatha Journal on Interdisciplinary Humanities, Vol. 11, No. 3, (2019): 1-12.

Journal (Non-Indexed)

"Yakshajagat Sarvam Chittanimayam: Chittani Ajaanigondu Nudinamana [in Kannada]", Matukate, 124 (2018).

Journals (Non-indexed) (Translated to Kannada):

"Kattu Kalachuttale Hogibittaru, [in Kannada] by Ramu Ramanathan," Matukate, 98, (2011): "Eradu Vastuchitragalu [in Kannada], by Himamshu Burte," Deshakala, (2011).

CONFERENCE PRESENTATIONS

A Session on "Saundarya Samīkṣa," in the Summer School on Indian Philosophy, 13 July to 17 July, Manipal Centre for Philosophy and Humanities.

"Imagining a Male actor as a Female Character?" in Rainbow: Re-imagining Sexuality Conference, February 18, 2017, Centre for Women's Studies, Manipal Centre for Philosophy and Humanities, Manipal.

"Theatre, Community and Aesthetics," in UnderstandingSocial Issues in Global India conference, November 17, 2017,Manipal Centre for Philosophy and Humanities, Manipal.

Active member of the theatre community Ninasam, Heggodu.

Research/Academic Interests
Theatre, Documentary filmmaking, AV editing, Radio Production, TV Production, Advertising, Philosophy, Language, Culture and Psychology

Introduction to Radio, Introduction to Television, Introduction to Advertising, Radio production, Introduction to AV media, Short filmmaking, Multi-camera production, Cinema studies, Event Management, Creative campaign design, Corporate Communication, Public Relations.

Completed Post Graduate dissertation on 'Tulu theatre now and then: An effort to understand the transition in Tulu theatre'

Growing up in a family of farmers I have always felt closer to nature and stories. To learn more about stories and storytelling I did my Masters in Communication.

I also like to read Kannada literature. Vaidehi, KV Akshara, Kuvempu, KP Tejasvi and U R Ananthamurthy are some of my favourite writers in Kannada.

Some of the non-Kannada playwrights, philosophers and storytellers who inspire and confuse me at the same time are, Abhinavagupta, Bhāsa, Khalil Gibran, Samuel Beckett, and Ibsen.

Why Academics? This is where a lot of stories begin!

I would be more than happy to be a part of such stories and help students in their journey.

Projects handled in NICO

1. Written, Shot and edited a Short-film 'Captive' as part of DaVinci Resolve editing practice.
2. Directed and edited a Short-film 'Suno' as part of 'Mental Health Awareness Week' Short-film Competition organised by NIMHANS Bengaluru.
3. Headed the Consultancy project for Niveus Solutions - Orientation video for new recruits
4. Directed the consultancy project for Seva Bharathi, Mangalore, an NGO - Success stories of children with Thalassemia.
5. Headed the Drone Survey Project for INTACH, New Delhi - Drone survey of Kukkarahalli Lake, Mysuru.
6. Directed, shot and edited a Konkani Album song 'Voch Re' as a part of consultancy activities.
7. Directed, shot and edited a short film 'Niyathi' as part of the 60-Hour filmmaking competition by Amrita Vishwa Vidyapeetham, Mysuru
8. Co-ordinated a Survey on Dry Fish Marketing survey in association with Snehakunja Trust (Regd.), Honnavar.

• Bhat, Pranamya and Pannikot, Dhishna "To Become A Man: Rewards, Punishments amd Masculinities in Shyam Selvadurai's Funny Boy." Journal of Positive School Psychology; 6(2) 4456 - 4467.
• Bhat, Pranamya and Pannikot, Dhishna "The Performative Construct of Masculinity in Select Works of Hosseini." Asian Quarterly: An International Journal of Contemporary Issues; 15(4), 100-109.

• Presented a paper titled, "Exploring Eco- Masculinity: A Select Study of Mohsin Hamid's Works" in the Pan-NIT Humanities and Social Sciences Research Conclave (HSSRC) organized by Department of Humanities and Social Sciences, National Institute of Technology Warangal from 08-10 January 2021.
• Presented a paper titled, "The Performative Construct of Masculinity in Select Works of Hosseini" in the International Conference on Language Literature and Culture, organized by Institute of Advanced Studies in English from 15th to 17th December, 2017 at Yashada, Aundh, Pune.

Workshop attend:

• Participated in a Workshop titled "Research Colloquium on Business & Social Sciences" from 29th November to 3rd December 2019 conducted by Department of Management Studies, Department of Humanities and Social Sciences, and Department of Architecture; at National Institute of Technology Tiruchirapalli.
• Participated in GIAN Workshop on "Affirmations of Female Strength in Selected Literary Works from Post-Colonial India, Africa (Nigeria) and Australia" from 24th October to 3rd November 2017 at Department of English, Mangalore University, Mangalore, Karnataka.

Internship:

• Psychriatric observership, K. S. Hegde Medical Academy, Deralakatte. May 2015
• Training on special education for differently abled, SWASTHA Centre for Special Education, Coorg. June, 2014
• Training on Skill development, Saanidhya Residential School and Training Centre for Mentally Challenged, Mangalore. November, 2012

Job Profile

• English Literature
• Reading and Writing
• Linguistics
• Communicative English
• Human Rights Journalism
• Training programs on professional communication and English Language

Human-Centered Artificial Intelligence, Audio-Visual

Communication, Photography and New Media

Participated in a National Workshop on Empowering the Art of Research & Publication Skills (2023).

Participated in a NASI-ICMR Awareness Program on Covid-19 for Public (2023).

Participated in an International Conference on Digital Transformation, Sustainability and Wellbeing - A New Perspective (2023).

Delegate at the 54th International Film Festival (IFFI), Goa (2023).

Participated in a 7-day workshop on "Promoting Research among Academicians" at St. Philomena's College, Mysuru (2022).

Participated in a workshop on Classroom Management Series: FDP on Beginning a New Academic Year (2021).

Digital Design and New Media, Writing for AD & PR, Travel Writing & Photography and Ad-Film Making

As an educator immersed in the dynamic field of human-cantered artificial intelligence, my research endeavours delve into the nuanced interplay between cutting-edge technology and the intricacies of human experience. With a profound commitment to unravelling the implications of AI in our daily lives, I aim to cultivate a deeper understanding among my students.

Parallelly, my expertise extends to the realm of audio-visual communication, where I leverage the power of visual storytelling to convey complex ideas with clarity and impact. Through innovative pedagogical approaches, I aspire to nurture a cohort of students who not only grasp the technical intricacies of AI but can also effectively communicate its societal implications.

With 12+ years (2025) of academic and industry experience, Dr. Mitra has held key positions at various prestigious institutions: Assistant Professor & Research Coordinator – Presidency University, Bangalore (2023–2025), Assistant Professor & Media Centre In-Charge – Sharda University (2021–2023), Assistant Professor – Amity University, Kolkata (2019–2021), Assistant Professor – iLEAD College of Management and Media (2017–2019), Academic Associate – IIM Kashipur (2016–2017), Guest Faculty – Serampore College, University of Calcutta (2012–2016)

Top Researcher Globally on Artificial Intelligence and Journalism (Data by Google Scholar 2025)rn

rnRanked 4th among all researchers globally in the field of Artificial Intelligence and Media (Data by Google Scholar 2025)

rnTop 12% researcher Globally in Media and Communication (Data by ResearchGate 2025)

rnAward Title: Medal of Honor by Journalistic Club of KolkatarnCertificate of Merit for Academic Excellence in Public Relations, Awarded By: Public Relations Society of India, Kolkata Chapter

rnBest Paper Award, International Conference on Advances in Management and Technology (ICAMT-2023), Jaypee Business School

rnBest Paper Award, International Conference on Media Dynamics in the Digital Age, Chandigarh University

rnBest Paper Award for Faculty Member, International Conference on Innovating for Sustainability: The Integration of ESG, AI & Modern Management Practices, REVA University

rnBest Paper Award (2nd position in Field and Case Study Track), Asian Congress for Media & Communication (ACMC)rn

Awarded by South Asian Network for Public Administration (SANPA) for research contribution in Sustainable Development in South East Asia 2024

Published 34+ Scopus-indexed research articles and 100+ overall publications (as of 2024). rn

rnAuthored 10 books (as of 2024): (1) Cases for Classroom: Media and Entertainment Business (IIM Text), (2) Information Age: Culture, Identity & Society, (3) Metaverse & Media: The Convergence of Reality and Imagination, (4) Witchcraft in Media: Narratives and Perspectives, (5) The New Dynamics of Advertising, PR & Communication Strategies, (6) Event Management: Emerging Techniques and Practices, (7) Indigenous Media and Storytelling: Cases for Classroom (8) Data Journalism Unveiled: Mastering the Art of Data-Driven Storytelling, (9) AI & Journalism, (10) Digital Media, Misinformation & Fake News. rn

rnPeer reviewer for 100+ international journals (as of 2024), including SAGE, Springer, and IGI Global.rn

rnSecured 5+ (as of 2024) patents related to digital media and communication technology.rn

rnSuccessfully led 4+ major research projects, including World Bank-funded initiatives and ICSSR-sponsored studies.

Undergraduate: Event Management, Communication Models and Theories, Media Research, Public Relations, Digital Journalism, Photography, Film Studies, Artificial Intelligence and Media, Smartphone Filmmakingrn

rnPostgraduate: Media Research & Dissertation, Digital Communication Strategies, Data Journalism, Environmental Communication, Artificial Intelligence and Media

Developed the GREEN MBA Initiative - Led a sustainability-focused curriculum in collaboration with IIM Kashipur and the World Bank. rn

rnSecured ₹12 Lakh Consultancy Project - Successfully acquired funding for film production at Sharda University. rn

rnState Head (Karnataka) for MMIFF - Oversees film and cultural initiatives for the Mentor and Mascot Indian Film Federation in Karnataka.rn

rnLifetime Member of FOSET - Actively contributes to the Forum for Scientists, Engineers, and Technologists. rn

rnLifetime Member of MMIFF - Engages in promoting Indian cinema and cultural heritage through the Mentor and Mascot Indian Film Federation. rn

rnLifetime Member of Indian Communication Congress (ICC) - Contributes to advancing media and communication research in India.

With 12+ years (2025) of academic and industry experience, Dr. Mitra has held key positions at various prestigious institutions: Assistant Professor & Research Coordinator – Presidency University, Bangalore (2023–2025), Assistant Professor & Media Centre In-Charge – Sharda University (2021–2023), Assistant Professor – Amity University, Kolkata (2019–2021), Assistant Professor – iLEAD College of Management and Media (2017–2019), Academic Associate – IIM Kashipur (2016–2017), Guest Faculty – Serampore College, University of Calcutta (2012–2016)

Top Researcher Globally on Artificial Intelligence and Journalism (Data by Google Scholar 2025)rn

rnRanked 4th among all researchers globally in the field of Artificial Intelligence and Media (Data by Google Scholar 2025)

rnTop 12% researcher Globally in Media and Communication (Data by ResearchGate 2025)

rnAward Title: Medal of Honor by Journalistic Club of KolkatarnCertificate of Merit for Academic Excellence in Public Relations, Awarded By: Public Relations Society of India, Kolkata Chapterrn

rnBest Paper Award, International Conference on Advances in Management and Technology (ICAMT-2023), Jaypee Business Schoolrn

rnBest Paper Award, International Conference on Media Dynamics in the Digital Age, Chandigarh Universityrn

rnBest Paper Award for Faculty Member, International Conference on Innovating for Sustainability: The Integration of ESG, AI & Modern Management Practices, REVA Universityrn

rnBest Paper Award (2nd position in Field and Case Study Track), Asian Congress for Media & Communication (ACMC)rn

rnAwarded by South Asian Network for Public Administration (SANPA) for research contribution in Sustainable Development in South East Asia 2024rn

Published 34+ Scopus-indexed research articles and 100+ overall publications (as of 2024). rn

rnAuthored 10 books (as of 2024): (1) Cases for Classroom: Media and Entertainment Business (IIM Text), (2) Information Age: Culture, Identity & Society, (3) Metaverse & Media: The Convergence of Reality and Imagination, (4) Witchcraft in Media: Narratives and Perspectives, (5) The New Dynamics of Advertising, PR & Communication Strategies, (6) Event Management: Emerging Techniques and Practices, (7) Indigenous Media and Storytelling: Cases for Classroom (8) Data Journalism Unveiled: Mastering the Art of Data-Driven Storytelling, (9) AI & Journalism, (10) Digital Media, Misinformation & Fake News. rn

rnPeer reviewer for 100+ international journals (as of 2024), including SAGE, Springer, and IGI Global.rn

rnSecured 5+ (as of 2024) patents related to digital media and communication technology.rn

rnSuccessfully led 4+ major research projects, including World Bank-funded initiatives and ICSSR-sponsored studies.

Undergraduate: Event Management, Communication Models and Theories, Media Research, Public Relations, Digital Journalism, Photography, Film Studies, Artificial Intelligence and Media, Smartphone Filmmakingrn

rnPostgraduate: Media Research & Dissertation, Digital Communication Strategies, Data Journalism, Environmental Communication, Artificial Intelligence and Media

Developed the GREEN MBA Initiative - Led a sustainability-focused curriculum in collaboration with IIM Kashipur and the World Bank. rn

rnSecured ₹12 Lakh Consultancy Project - Successfully acquired funding for film production at Sharda University. rn

rnState Head (Karnataka) for MMIFF - Oversees film and cultural initiatives for the Mentor and Mascot Indian Film Federation in Karnataka.rn

rnLifetime Member of FOSET - Actively contributes to the Forum for Scientists, Engineers, and Technologists. rn

rnLifetime Member of MMIFF - Engages in promoting Indian cinema and cultural heritage through the Mentor and Mascot Indian Film Federation. rn

rnLifetime Member of Indian Communication Congress (ICC) - Contributes to advancing media and communication research in India. rn

rnCertificate of Appreciation - Resource Person - Delivered a lecture on environmental communication at the Communication Researchers' Meet (2020).

14+ years (2025) of academic and Research experience, who previously worked as an Assistant Professor in the Department of Visual Communication at Nehru Arts and Science College, Coimbatore (2021–2025). Held the position of Assistant Professor and Head at the M.Sc. E-Media program in Narayanaguru College of Engineering, (2017–2021), and Assistant Professor and Head UG Level for B.Sc. Animation at IIMB College, (2014–2016). Also served as Assistant Professor and Head for B.Sc. Visual Communication at Muslim Arts College, (2015–2017) and earlier for both B.Sc. Visual Communication and B.A. Journalism at the same institution (2009–2011).

1. NGI -Best Researcher Award for Research Contribution in the Year of 2023- 2024. rn

rn2. Global Eminence Research Award in the category of Young Researcher on July,31-2021. rnrn

rn3. Prestigious IRDP Awards 2019, National Award for remarkable achievements in Teaching, Research and Publications.June,15 2019. rn

rn4. The 8 th Global Education Conclave & Awards, "Awards For Excellence in Teaching - Journalism & Mass Communication - 27, July 2019".

rnrn 1. Pradeep K, Sulur Anbalagan R, Thangavelu AP, Jisha, V.G, Aswathy S and Vaisakhi VS (2024) Neuroeducation: Understanding neuronal dynamics in learning and applying interdisciplinary pedagogy. Frontier. Educ. 9:1437418. doi: 10.3389/feduc.2024.1437418. rn

rn 2. Pradeep K. Gendered Space and Spatial Discourses in Everyday Life: Exploring The Notion of Henri Lefebvre, International Research Journal on Advanced Engineering and Management, e ISSN: 2584-2854 Volume: 02, Issue: 11 November 2024, Page No: 3273-3281. rn

rn 3. K Predeep and Paul T Benzikar, Photo Manipulation and Fabricated Reality: A Content Analysis On Vogue Fashion Magazine, Indian Journal of Psychology ISSN: 0019-5553, Vol.9 2024. rn

rn 4. K Pradeep. Locating the Scattered Identity of Dalit Women in Adoor Gopalakrishanan Film's, Journal of Mass Communication & Journalism, Volume 13:01, 2023 rn

rn 5. K Pradeep, Dheeraj Kumar, C Suresh Babu, Neuroscience Of Language: The Intrinsic Linkage Of Mirror Neuron And Sanskrit, European Journal of Molecular & Clinical Medicine ISSN2515-8260 Volume10, Issue 03, 2023 222 pp, 222-230 rnrn



Book Published: 1. Published Edited Book - Persuasive Technology and Psychology of Visual Communication, Cameron Publication, Tamilnadu. December, 2021-978-93-93333-07-0 rn

rn2. Published Book - Spatial discourse of Women in Adoor GopalaKrishnan's Films , Honeybee Publication Chennai. ISBN- 978-9387434240- 2018 rn

rn3. Published Edited Book- Media, Culture and Contemporary Communication, Pencil Publication, Chennai ISBN : 978-93-87434-28-8 , April 2020 rn

Paper Presentation- Total - 44

rn 1. Presented a Article in National Conference at Mizoram Central University, Department of Media Studies, entitled- Neurocinema: Investigating The Impact Of Violent Pleasure In South Indian Films On Children, 12. 13, November, 2024. rn

rn 2. Presented an article in International conference ICSWSEM, Entitled on - Gendered Space And Spatial Discourses In Everyday Life: Exploring The Notion Of Henri Lefebvre, October, 6,7, 2024 rn

rn 3. Presented an article on "Neuromarketing: Possibilities and Challenges" at a one-day seminar at Karunya University, Coimbatore, on October 8, 2024. rn

rn 4. One Day National Conference on Indian Knowledge System- Presented a research Article on Neuroaesthetic: Visual Discourse In Bharath Art With A Focus On Ravi Varma And South Indian Sculptur-Organized by Bharathiya Shikshan Nandal & Vivekananda College, Madurai West, 28 Sept. 2024. rn

rn 5. Two days national Conference on WAHA , Presented a research article Entitled on Neuro aesthetic and traditional Art held on Madurai on 20, 21, September 2024.

Neuroscience and Media, Neuroaesthetics, Media Psychology, Media Culture and Society, Film Editing, Investigative Journalism, Media Law and Ethics, Art and Aesthetics, Film Analysis, Media and Political Discourses, Media Research. Neuromarketing, Persuasive technology and social media.

1. Project- Department of Science and Technology SHRI- Neuroaesthetics of Indian Art: A Scientific Investigation Of Aesthetic Sense In An Art- Special Reference To Sculpture- 48 Lakh - Ongoing rn

rn2. Project- ICSSR Major, "Neuroaesthetic Of Art: Investigation Of Intellectuality In The Aesthetic Beauty Of Indian Art"2023-2025- 10 Lakh - Ongoing rn

rn3. Project - Practice Of Gender Inequality In Social Media News Feeds Awarded By Nasc- Management, Coimbatore, Amount 10000/- Completed. rn

rn4. Project- Neuroaesthetic Of Indian Art: Locating The Aesthetic Sense Of Art, Nehru Civic Charitable Trust, Coimbatore- Amount -25000/- Completed

Chairman- Bord of Studies, IIM Animation College, Marthandam, Kanyakumari.rn

rnMember, Board of Studies and Board of Examination, Nehru Arts and Science College( Autonamous), Coimbatore, Tamil Nadu.rn

rnMember, Board of Studies, Hindustan College, Coimbatore Tamil Nadu.rn

rnDoctoral Member. Karunya University, Coimbatore.rn

rnEditorial Manager, Elsevier, Computers & Education. https://www.sciencedirect.com/journal/computers-and-educationrn

rnReviewer, Willey, Journal of Consumer Behaviour. rnhttps://onlinelibrary.wiley.com/journal/14791838rn

rnFounder of Professor GR Centre for Cultural Studies and Archives, Neuroaesthetic research Centre in Kanyakumari.