Guest Lecture: Business Marketing Essentials - Bridging Theory and Practice

Nov 28, 2025

On 28th November 2025, Mr. Ashwith, HoD, BVoc in Retail & Supply Chain Management, SDM College, Ujire, delivered an engaging guest lecture on "Business Marketing Essentials: Core Components & Strategies" for students of MBA (Marketing) at JKSHIM.

The session stood out for its highly interactive approach, combining real-world corporate examples, illustrative videos and hands-on student activities. Rather than traditional lecturing, Mr. Ashwith encouraged active participation, making complex marketing concepts accessible and memorable. Students gained practical insights into how companies implement marketing strategies in actual business scenarios. The experiential learning format helped bridge the gap between classroom theory and industry practice, equipping students with actionable knowledge for their future careers in marketing.