Faculty

22 years of Teaching, Research and Administrative experience

Marketing, Strategy, CSR,

• Moodbidri S, (2006) ,Corporate-NGO Partnership in Social Development in Karnataka: An NGO Perspective, Journal of Karnataka Studies, Vol.2, No.2, & Vol 3, No1, May2005- April 2006, pp 169-179

  
  

• Moodbidri S, (2011), Corporate_NGO Partnership for Social Development in :A A Study in Karnataka, Nitte Management Review, Vol: 5, Issue 2, ISSN No:2231-6043 Deccember 2011.

  
  

• Moodbdri S, Vanishree J, Pai Jnaneshwar, (eds), (2014), Development Challenges- Global Aspirations and Local Realities, Justice K.S.Hegde Institute of Management, 2014.

  
  

• Moodbidri,S. (2017). Corporate Social Responsibility in India- The Signs of a Promising Future. In S. Hasan (Ed.), Corporate Social Responsibility and the Three Sectors in Asia: How Conscious Engagement Can Benefit Civil Society (pp. 93-114). Springer US.

  
  

• Prasad K, Kumar S, Devji S, Lim MW, Prabhu N, Moodbidri S, Corporate Social responsibility and Cost of Capital: The moderating role of policy intervention, Research in International Business and Finance (2022),

  doi: https://doi.org/10.1016/j.ribaf.2022.101620

Marketing Management, Consumer Behavior, Strategic Management.

Experiential learning, Story telling.

He started his career as a Research Officer in the Department of Economics at Bombay University and later, shifted to the Bank of India as an economist. After a short stint in the banking sector, he moved to UNDP and served as a FAO consultant. Dr. Shetty also served in the Development Bank of Zambia and worked in the Common Wealth Secretariat (CFTC) as a senior agriculture economist in Uganda

He has produced many research publications on various issues relating to agriculture economics particularly with a global perspective.

Academic Experience (18 years)

Teaching: Handling courses such as Integrated Marketing Communication & Media Management, Strategic Brand Management and Service Management.Conducting Leadership and Team Simulation -Everest V 3 from Harvard Publishing Division. 

Justice K.S.Hegde Institute of Management,Nitte ( 17 years)

Head of the Department & Dean –MBA at Dev Bhoomi Institute of Management, Dehradun (1 year)

Industry Experience (6 years)

Print Media- Indian Express Newspapers (Bombay) Ltd, Bangalore

Media Planning - Media Executive & Regional Representative on Coca Cola Account at Madison Communications, Bangalore 

Advertising - Account Executive & Copy Writer at Magnum Intergrafiks, Bangalore.

Public Relations (PR) –PR Consultant- Mileage Communications, Bangalore.(A Singapore based strategic marketing communication firm) 

Editing-EBD Publishing, Dehradun as an Executive Editore

Award of Major Research Project under the Major Research Project Scheme of the ICSSR

Awarded a major research project   under the Major Research Project Scheme of the ICSSR in the year 2022.Selection was based on the recommendations of an Expert Committee to whom a presentation and interaction was made as part of the selection process.

Title Proposed:  " Marketing Ecotourism: A Study of Coastal Karnataka "

Budget Approved: ₹ 700,000.00 (Rupees Seven Lakh)

Duration: Two years 

• Measuring Perceived Value and Customer Loyalty of an Online Retailer Using 

Confirmatory Analysis with Consistent PLS - Application of E-Squal Model "International Journal of Business Excellence from Inderscience Publishers

DOI: 10.1504/IJBEX.2021.10044818

Authors -Dr Sandhya Rao K P ,Karthik Raj Kudroli , Shilpa Praveen

Q3 Scopus Indexed Journal

• Impact  of Celebrity Endorsements on Textile Brands: A Study of Indian Innerwear Industry published in the "Journal of the Textile Association" 81(May - June 2020):13-18. Authors- Dr Sandhya Rao K P & Shilpa Praveen

  
  

Q4 Scopus Indexed Journal

• Systematic Literature Review of Blood Supply Chain Using Bibliometric Visualization Techniques published in International Journal of Scientific & Technology Research Volume 9, Issue 02, Februaryr 2020 ISSN 2277-8616 3056. Authors- Karthik Raj Kudroli . Dr Sandhya Rao K P, Dr. Vishal Samartha, Sushma V.

  
  

Q3 Scopus Indexed Journal

• Marketing of Resorts & Homestays to Ecotourists through Websites in Coastal Karnataka: A Content Analysis. Nitte Management Review,10(1), 45-60.(2016) Author- Sandhya Rao K.P

  
  

• Measuring Students Satisfaction of Academic Performance in Bangalore Rural and Urban Engineering Colleges Using a TQM Model. Presented & Published in conference proceedings of national conference "Sustainability, Reforms and Social Justice in Indian Economy - Lessons Learnt", National Conference by ICSSR & Christ University at Christ College , Bangalore, India, March 7-8,2014

  
  

 Integrated Marketing Communications & Media Management, Service Operations Management and Strategic Brand Management

Handling courses such as Integrated Marketing Communication & Media Management, Strategic Brand Management and Service Management.Conducting Leadership and Team Simulation -Everest V 3 from Harvard Publishing Division. 

Served as a Visiting Faculty SDM-IMD, Mysuru

NeuroLeadership, Entrepreneurship, Talent Development.

Two International Publications

He has been conducting EDP's and Training Sessions to the Corporates on Brain Based Learning, NeuroLeadership, Design Thinking, Mindfulness, and Talent Management

Behavioural Economics, International Business Management, Organizational Design, Performance Management, Entrepreneurial Development, Managerial Economics

Teacher As A Trainer

Recipient of the prestigious Udupi District Karnataka State Rajyotsava Award 2020 for contributions to education. Bestowed with the Aryabhata International Award for service to the field of Education and Training in 2022. Recipient of the 'Best Management Teacher Award' from the Syndicate Bank (Canara Bank) in 2015

• Lecturer, Reader, and Professor at the Department of Business Administration, Mangalore University. From February 1982 to July 2019.
• Professor and Head, Department of Commerce and International Business, Central University of Kerala August 2019 to July 2022.
• Professor, Department of Tourism Studies, July 2022 to September 2022.
• rnSyndicate member, Academic council member, Finance Officer of Mangalore University.
• Chairman and member of different committees of Mangalore University, Central University of Kerala, and other universities in Karnataka, Kerala, Andhra Pradesh, and Tamilnadu.

Efficient Market Hypotheses, Event Studies, Random Walk Hypothesis, Capital Structure Decisions, Security Analysis, Capital Asset Pricing Model, Mutual Funds, Derivatives, Single Index Model, Arbitrage Pricing Model, Portfolio Performance, Supply Chain Management, Mergers and Acquisitions, market micro structure, financing manufacturing companies, infrastructure financing, private equity, commodities market, Currency market, behavioural finance, Bank performance, corporate social responsibility, sustainable investing.

Current Citizenship Roles:
rnResearch activities of the JKSHIM, Nitte Management Review responsibility. Researchers' forum. Member of the committee formed to celebration Silver Jubilee of JKSHIM.

Partial List of publications.
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• Udaya Shetty, T.P.M. Pakkala and T. Mallikarjunappa (2012), A modified directional distance formulation of DEA to assess bankruptcy: An application to IT/ITES companies in India, Expert Systems with Applications, pp 1988-1997, Vol 39 (2), February, Scopus, WoS, UGC.
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• Iqbal Thonse Hawaldar, K.R. Naveen Kumarand T. Mallikarjunappa (2018), Pricing and performance of IPOs: Evidence from Indian stock market, Cogent Economics & Finance January, 6: pp 1-18: 1420350, https://doi.org/10.1080/23322039.2017.1420350(Taylor and Francis publication, Ranked B in ABDC)
rnrn
• rnK.R. Naveen Kumar, Iqbal Thonse Hawaldarand T. Mallikarjunappa (2018), Windows of opportunity and seasoned equity offerings: An empirical study, Cogent Economics & Finance (2018), September, 6: pp 1-18, (DOI 1528688). , https://doi.org/10.1080/23322039.2017.1420350(Taylor and Francis publication, Ranked B in ABDC) rn
rnrn
• rnAbdul Rasheed, P. C, T Mallikarjunappa, & K.T Thomachan (2019). Promoter ownership, Related Party transactions and firm performance: A study among selected companies in India. FIIB Business Review, 8 (2) 1-13. Scopus indexedrn
rnrn
• rnAvinash and Mallikarjunappa, T. (2020). Testing the Informativeness of Non-Price Variables with MIDAS Touch. IIMB Management Review, Vol 32, 189-207, ELSEVIER, ABDC "B" Ranking, Listed in Scopus &WoS, DOI://doi.org/10.1016/j.iimb2019.10.006 , ISSN:0970-3896. (Available online in Science Direct).rn
rnrn
• rnKofi Mintah Oware and T. Mallikarjunappa (2020), Disability employment and financial performance: the effect of technological innovation of listed firms in India, Social Responsibility Journal, Emerald Publication, Scopus, ABDC, UGC listed.rn
rnrn
• rnKofi Mintah Oware and T. Mallikarjunappa (2020), CSR expenditure, mandatory CSR reporting and financial performance of listed firms in India: an institutional theory perspective, Meditari Accountancy Research, Emerald Publication, Scopus, ABDC (A) and UGC listedrn
rnrn
• rnKofi Mintah Oware and T. Mallikarjunappa (2020), Assurance service and performance. Effect of CEO characteristics, Meditari Accountancy Research, Emerald Publication, Scopus, ABDC (A) and UGC listedrn
rnrn
• rnKofi Mintah Oware and T. Mallikarjunappa (2021), Financial performance and gender diversity. The effect of family management after a decade attempt, Society and Business Review, Emerald Publication, Scopus, ABDC and UGC listedrn
rnrn
• rnKofi Mintah Oware, Arunima Kambikkanon Valacherry and Thathaiah Mallikarjunappa(2021), Do third-party assurance and mandatory CSR reporting matter to philanthropic and financial performance nexus? Evidence from India, Social Responsibility Journal, Emerald Publication, Scopus, ABDC and UGC listedrn
rnrn
• rnAbdul Rasheed P C, Iqbal Thonse Hawaldar, and T Mallikarjunappa (2021). Related Party Transactions and Audit Risk. Cogent Business and Management, 8(1), (Indexed in Scopus, Web of science, the Emerging SCI (open access)rn
rnrn
• rnAbdul Rasheed P C, Iqbal Thonse Hawaldar, and T Mallikarjunappa (2022). Related Party Transactions and firm value: the role of governance mechanism, rnEconomic Research-EkonomskaIstraživanja, August 2022, Routledge, Taylor and Francis Group. rn
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Accounting for Managers, Advanced Cost Accounting, Advanced Financial Accounting, Advanced Corporate Accounting, Management Accounting, Financial Management, Security Analysis and Portfolio Management, International Financial Management, Operations Research, Research and Quantitative Methods.

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Visits Abroad:
rnErasmus Mundus Scholarship on Interdisciplinary Bridges for Indo-European Studies (IBIES), under the Visiting faculty scheme of the European Commission, from April 1, 2016 to July 1, 2016. Visiting scholar at the Faculty of Management, Warsaw University. rnrn

rnAwards conferred:rnBest Researcher of the year 2018, Awarded by Prof K P Muraleedharan Research Students Trust, Calicut University, February 21, 2019. rnBest Management Teacher in Karnataka, Vijayanagara Sri Krishnadevaraya University (VSKU), Ballari, Karnataka. 2017.rnBest Teacher Award, Mangalore University, 2014. rn19th Dewang Mehta Business School Award for Best Teacher in Financial Management.  2011. rnAwards Awarded by AIMS International, Houston, USA rnFellow, AIMS International, 2013. rnOutstanding Management Research Guide- 2015. rnOutstanding Management Teacher - Year of award: 2009. rnEditor of the year Award - Year of award: 2008rnOutstanding Service Award - Year of award: 2008. rnOutstanding Management Researcher (second) - 2008 rnBest Research Paper Awards: 11.

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Visits Abroad:

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rnTeaching Philosophy
rnrnI make the class rooms as experiential, critical thinking and enriching places to sit and learn from everyone. Bringing out the best in every student is the goal of my teaching.

Started career at Sterlite Engineering Corporation, Mumbai as Junior Finance Executive.

Women Entrepreneurship, Social Services, Student Counselling and Mentoring

She is a life member of Mangalore Management Association. She was a member of academic council of Mangalore University. She played key roles for conferences of the Institute. She is guiding doctoral research scholars. She is a member of various social organizations.

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• 1. Published in High Technology Letters. Volume 26, Issue 8,2020. ISSN No: 1006 -6748 ( Scopus ) (http://www.gjstx-e.cn/)
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• 2. Published in Journal of Seybold Report. Volume 15, Issue 8-2020. ( Scopus). ISSN No: 1533-9211
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• 3. The JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY. Volume XII, Issueb V, May 2020, 481-496.(Q2). .ISSN No.:1006-7930.
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• 4. Published in The JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY. Volume XII, ISSUE III, March 2020.ISSN No.:1006-7930.
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• 5. The Journal of the Textile Association, e-ISSN 0368-4636,Volume80,May June 2019( Indian Journal indexed in Scopus, Source list Part of Group A of UGC-CARE List As of 14th June 2019
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Current Citizenship Roles

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1. Faculty in charge of ' The Wall'.the writers bug.

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2. Faculty in charge of ' Sam'vahana' the speakers club

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3. Class Time table in charge.

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4. Incharge of scheduling sessionals time table and allocation of sessionals and final exam duties to the faculties.

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5. Incharge of allocating students for mentoring/Seminars

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6. President Staff Club

Mergers and Acquisitions, Project Management, Tax Management, Business Communication, Financial Services and Products, Financial Management and Entrepreneurship subjects like Economic Environment, Business Communication, Mergers and Acquisition, Project Management, Tax management, Merchant Banking and Entrepreneural Development

Taking a bold move to accept the challenge with a strong motive to do the work with utmost sincerity and staying away from the thought of rewards has made me what I am today. "Causes are your will and consequences are his will and his will always prevails your will". Chanting this mantra I am moving forward.

1.Life member of Mangalore Management Association

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2.Served as member of Academic Counsel of Mangalore University for 4 years.

2 Years in Industry

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8 Years in Degree College

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2 Years abroad at Debub University, Ethiopia

rn22 Years at JKSHIM.

Personal Finance, Mutual Funds, Financial Derivatives, StockrnMarket  

Written a book on Leave Trading System.

Financial Derivatives, Business Law and Practice, InvestmentrnAnalysis and Management and Financial Management

Focuses on student centered learning environment both inside andrnoutside the class with emphasis on experiential learning, criticalrnthinking and content orientation. Bridging the gap between theory andrnpractice

SEBI Certified Resource Person. Training programs and ExecutivernDevelopment Programs in Personal Finance, Investments, Stock Markets,rnMutual Funds, Commodities and Derivatives

Academic Experience (20+ years)

rnrnIndustry Experience – Presently the CEO of AIC Nitte

1. Saving and Investment Behavior of teachers - an empirical study published in International Journal of Management, IT and Engineering (IJMIE) ISSN No 2249-0558 August 2012 issue. (Indexed: Ulrich's Periodicals Directory, USA, Pro Quest, & Cabell's Directory.

rn2. Employee Attitude and Job Satisfaction Survey Employee Attitude and Job Satisfaction SurveyrnAsian Journal of research in Social Science and Humanities ISSN No 2250-1665, · Jul 17, 2012

Human Resource Management, Organizational Behaviorrn

Story-telling, use of caselets, simulation, believes in co-creation of learning experience through simples examples.rn

rnHas experience in administering Capstone simulation

Started my career at Virgo Valves and Controls Ltd as a junior manager in operational excellence [six-sigma]. Later on, undertook independent six-sigma projects with a reputed automobile-manufacturing company and completed six projects. In the early part of 2010, made a transition to academics and research in University of Pune (UoP) and has continued to be in this exciting profession since.   

Spirituality, Advance Statistics, Research, Individual and Group Behavior, Higher Education, Human Psychology.  

He has more than ten years of experience in corporate, academics, and research combined. He has successfully initiated and implemented six sigma projects in two very reputed manufacturing and automobile firms in Pune. Along with participation in multiple national and international level research conferences, he has also published various research articles in Scopus and Web of Science indexed journals.

He currently is associated with JKSHIM in the capacity of Associate Professor from July 2020.

Current Citizenship Roles  :

Member of Staff Development Center [SDC-NITTE], NAAC Departmental Coordinator for Research Criterion - JKSHIM  

Under Review/Revision

• Sharma, M., Ramaprasad, B.S., Jamwal, M., & Rao, N - Role of Entrepreneurship Education in the Development of Entrepreneurial Intentions among Hospitality and Tourism Students:
  The Intervening Function of Entrepreneurial Self-efficacy. Journal - Journal of Teaching in Travel and Tourism, Status - Minor Revision. [Taylor & Francis]

Accepted and Published

• Ramaprasad, B. S., Rao, S., Rao, N., Prabhu, D., & Sheetal Kumar, M. (2021) (Accepted/In press). Linking hospitality and tourism students' internship satisfaction to career decision self-efficacy: A moderated-mediation analysis involving career development constructs. Journal of Hospitality, Leisure, Sport and Tourism Education, [100348]. https://doi.org/10.1016/j.jhlste.2021.100348. [Indexing - Scopus Q1, WOS, ABDC - 'B'].

•  Prabhu, N., Ramaprasad, B.S., Prasad, K. & Modem, R. (2021). Does workplace spirituality influence reflexivity in ongoing teams? Examining the impact of shared transformational leadership on team performance. South Asian Journal of Business Studies, Vol. No. ahead-of-print. Doi:10.1108/SAJBS-07-2020-0246 [Indexing - Scopus Q1, WOS, ABDC - 'C']

  
  

• Pillai, K.R., Upadhyaya, P., Prakash, A.V.,  Ramaprasad, B.S., et al (2021). End-user satisfaction of technology-enabled assessment in higher education: A coping theory perspective. Educ Inf Technol. Doi: 10.1007/s10639-020-10401-2 [Indexing - Scopus - Q1, WOS, ABDC - 'B'].

  
  

• Ramaprasad, B.S., Lakshminarayanan, S., & Pai, Y. P. (2021). Exploring the mediating role of employee attitudes in the relationship between high performance work systems and turnover intention among I.T. professionals in India: A serial-mediation approach. Global Business Review, vol. 22(1), pages 197-218 doi: 10.1177/0972150918795354 [Indexing - Scopus - Q2; WOS; ABDC - 'C']. 

  
  

• Payini, V., Kamath, V., Mallya, J., Blessy, P., and Ramaprasad, B.S. (2020). The Impact Of Cultural Festivals On Subjective Well-Being Of The Visitors: Case Study Of Alva's Virasat, A National Cultural Festival In India, Event Management Journal, Accepted for Publication,[Indexing - Scopus - Q2; ABDC - 'A'].

  
  

• Roy, P., Ramaprasad, B.S., Chakrobarthy, M., Nandan Prabhu, K., and Rao, S. (2020). Customer Acceptance of Use of Artificial Intelligence in Hospitality Services: An Indian Hospitality Sector Perspective, Global Business Review, [Ahead of Print], doi: 10.1177/0972150920939753, [Indexing - Scopus - Q2; WOS; ABDC - 'C'].

  
  

• Ramaprasad, B.S., Rao, S. and Nandan Prabhu, K. (2020). Commitment Profiles and Voluntary Turnover Intentions : An Empirical Assessment of "Two-Faces" Conceptualization of Normative Commitment, Prabandhan: Indian Journal of Management, 13(5-7), pp.7-25, doi: 10.17010/pijom/2020/v13i5-7/153078, [Indexing - Scopus - Q2].

  
  

• Payini, V., Ramaprasad, B.S, Mallya, J., Sanil, M. and Patwardhan, V. (2019). The relationship between food neophobia, domain-specific innovativeness, and food festival revisit intentions: A structural equation modeling approach. British Food Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BFJ-08-2018-0563 [Indexing - Scopus- Q2; ABDC - 'B']

  
  

  • Ramaprasad, B.S., Lakshminarayanan, S., & Pai, Y. P. (2018). The relationship between developmental HRM practices and voluntary intention to leave among I.T. professionals in India: The mediating role of affective commitment. Industrial and Commercial Training, 50(6), 285-304, doi:10.1108/ICT-01-2018-0001 [Indexing - Scopus - Q1; WOS]

    
    

  • Ramaprasad, B. S., Prabhu KP, N., Lakshminarayanan, S., & Pai, Y. P. (2017). Human resource management practices and organizational commitment: research methods, issues and future directions (2001-2016). Industrial and Commercial Training, 49(6), 277-287, doi: 10.1108/ICT-05-2017-0033. [Indexing - Scopus - Q1;WOS]

  • Ramaprasad, B. S., Prabhu, K. N., Lakshminarayanan, S., & Pai, Y. P. (2017). Human resource management practices and organizational commitment: a comprehensive review (2001-2016). Prabandhan: Indian Journal of Management, 10(10), 7-23, doi: 10.17010/pijom/2017/v10i10/118810 [Indexing - Scopus - Q2]

    
    

  • Lakshminarayanan, S., Pai, Y. P., & Ramaprasad, B. S. (2016). Competency need assessment: a gap analytic approach. Industrial and Commercial Training, 48(8), 423-430, doi: 10.1108/ICT-04-2016-0025. [Indexing - Scopus - Q1; WOS]

    
    

  • Lakshminarayanan, S., Pai, Y. P., & Ramaprasad, B. S. (2016). Managerial competencies, self-efficacy, and job performance: A path analytic approach. Prabandhan: Indian Journal of Management, 9(10), 7-22, doi: 10.17010/pijom/2016/v9i10/103068. [Indexing - Scopus - Q2]

    
    

Research and Quantitative Techniques, Individuals and Groups, Organizational Development, Individuals and Organizations, and Managing Organizations

Keep it simple, go in-depth, teach, deliberate, inspire, and most importantly be a co-learner.

Pedagogy used: Short exciting cases, simulations, and traditional class-room teaching through discussions.

Pursuing Advanced Data Analytics Course from Intellipaat and IIT Madras

Certified Change Agent - Institute of Sigma Learning and International Quality Federation

NET Qualified

Have been invited as a resource person for workshops and FDPs on SPSS, AMOS, and Research.

Having a total of 23 Years of Experience. 4 Years of Corporate Experience in Educational Technology Industry including 19 years of teaching experience for MBA students

Consumer Research, Retail Research, Stress Management, Spirituality

1. Published a paper titled " Private labels in indian retail industry ", International Journal of Multidisciplinary Resh Vol.1 Issue 8, December 2011, ISSN 2231 5780. Impact Factor 6.614

rn 2. Published a paper titled, "A Comparative Study on Shopping Variables Influencing Grocery Store Choice among Organised and Unorganised Grocery Shoppers in Dakshina, Kannada District, Karnataka, India", Acme Intellects International Journal of Research in Management, Social Sciences & Technology, Volume 13, January 2016, ISSN 2320 - 2939.

rn 3. Published a paper titled Influence of Shopping Variables on Grocery Shoppers in UGC Approved Journal, International Journal of Creative Research Thoughts, Volume 6 Issue 2 April 2018, ISSN 2320-2882. Impact Factor: 5.97.

rn 4. Published a paper titled Influence of Age on the grocery Shopping Behavior in Selected Cities of Karnataka, India in UGC approved Journal, International journal of Advanced Scientific Research and Management, Volume 3 Issue 10, PP 190-196, October 2018, ISSN2455-6378. Impact Factor: 3.94

rn 5. Published a paper titled "Store Variables Influencing Organized Grocery Retail Store Shoppers" in UGC-CARE List Journal, "Our Heritage Journal of Multidisciplinary Research" with ISSN 0474-9030 and having Impact Factor 4.912 in Febraury 2020.rn

Marketing Management; Consumer Behavior; Integrated Marketing Management; Business Research Methods, Retail Management, Management Information Systems, Macro Business Environment, International Business Management

Volunteer of Art of Living Foundation, Central Government Certified Yoga Trainer, Have conducted several Stress Management Workshops for students, faculties and the general public

5 Years industrial experience and 15 Years teaching experience

Digital marketing, Innovative pedagogy and data science

  Current Citizenship Roles :-  

Coordinator of

• Bancore Association


• MBA Induction program


• "Comparative analysis presentation

Representative of

• MBA Dept for NEP initiatives at Nitte DU

Team member of

• MBA Accreditation team

     Published in Scopus indexed journals

     B2B Marketing, Rural Marketing, Financial Services, Performance Management

Teaching Philosophy

I valued and adopted activity-based teaching in my classroom, a novel way to acquire domain specific knowledge. I equally prioritize to inculcate creative and critical thinking among students and provide opportunities to demonstrate their SKAs (Skills, Knowledge and Abilities).

• Received award as a runner of "Fire Safety Week" poster contest conducted by Fire Safety Department, Nitte University, April 2002.
• Received "Special mention Award" for zero plastics video contest conducted by Nitte School of Architecture, February 2022.
• Emerged as a winner of meritorious idea prize during Ideation drive for health and allied professionals 2021 conducted by DST-NUTEC, Nitte University Centre for Science Education and Research (Initiative of Institution Innovation Council, Ministry of HRD)
• Secured second place in the Short Video Competition held on the occasion of World Suicide Prevention Day & World Mental Health Day 2021 by department of Psychiatry, KSHEMA, Nitte University.
• Awarded as winner of Essay competition conducted by Adverse Drug Reaction (ADR) Monitoring Centre, (KSHEMA hospital) during national pharmacovigilance week 2021.

Worked as an admin staff at NMAMIT for four years Pre-MBA

Sustainability reporting comprising of financial and nonfinancialrndisclosures   

Current Citizenship Roles:  Heads Samvedana Association; Co-heads the Accreditation team at the Institute; Department coordinator of Criterion 6 for NAAC Accreditation; E-attestation officer for scholarships at the Institute.

Published research articles in Scopus Indexed Journal

Corporate finance, Management Accounting and Control systems,rnFinancial Management and International Business Management

Teaching through Workbook and Excel Templates  

Two years of work experience in the IT industry.

Requirement elicitation, business research, statistical techniques

1. Sheetal Kumar, P. S. (2019). Requirement Elicitation: Systematic Literaure Review. Journal of Advanced Research and Dynamic Control Systems , 11 (12).

   
   

2. S. Panneerselvam, A. S. (2019). Systematic Literature Review on Requirement Elicitation Technique in Software Projects. In Interdisciplinarity (pp. 473-480). Bloomsbury Publishing India Pvt. Ltd.

   
   

3. Badrinarayan Srirangam Ramaprasad, Shreelatha Rao, Nidhish Rao, Dayananda Prabhu, Moodbidri Sheetal Kumar. Linking hospitality and tourism students' internship satisfaction to career decision self-efficacy: A moderated-mediation analysis involving career development constructs, Journal of Hospitality, Leisure, Sport & Tourism Education, 2021, 100348, ISSN 1473-8376.

   
   

Business research, operations research

Case study, hands-on using MS Excel.

Post M.S started career as Intern at TNT Logistics (now Ceva Logistics), Leicestershire, United Kingdom and then worked as Warehouse coordinator for 2 years.(2011-2013)

Worked as Assistant Professorrnand Researcher at Sahyadri College of Engineering and Management,Mangaluru for 3.5 years.(2013-2017)

Entrepreneur with 3 Ventures 

1. Interior Designing and Contracting-Free Lancing

2. Furniture Manufacturing Facility

3. Srinivasa Multi Specialty Dental Clinic and Implant Centre

 Currently pursuing research on 'Inventory and Distribution of Blood Supply chain'.

Current Citizenship Roles :Heading PGID group-Event Management and Fests;

Heading Infrastructure Committee of the Institute

Coordinator for EMIS Database in the Institute

Co-Champion for ACBSP Accreditation in the Institute

Member-Accreditation Committee of the Institute

http://scholar.google.co.in/citations?user=ZeTOKkkAAAAJ&hl=en

 Operations Management, Logistics and Supply Chain Management, Enterprise Systems, Business Analytics.

Managing Partner at Srinivasa Multispecialty Dental clinic and Implant center-(https://srinivasa-multi-speciality-dental-clinic-and.business.site/?utm_source=gmb&utm_medium=referral)

National cadre Powerlifting Referee-Category I since 2022- Certified by Powerlifting India

Started career at HP’s KPO after degree in commerce and worked for one year. Post-MBA, worked as a Specialist Officer for over one year in a nationalized bank. Started ventures in 1) and 2) e-commerce. One of them still operating since 2012.   

Start-ups and Entrepreneurship, Business Coaching. Social Entrepreneurship. Currently exploring human psychology of entrepreneurship and personal productivity.  

Current Citizenship Roles : Heads ED Cell; Co-heads Branding and Promotion of the Institute; Heads Digital Media Activities of the Institute; NAAC Departmental Coordinator for Academic criteria; Industry-Academic Coordinator - KCCI.

 member of Kanara Chamber of Commerce and Industry (KCCI) from 2016, member of Centre for Entrepreneurship Opportunities and Learning (CEOL), Mangalore, first incubation sponsored by Government of India.

1. Ramaprasad, B. S., Rao, S., Rao, N., Prabhu, D., & Sheetal Kumar, M. (2021) (Accepted/In press). Linking hospitality and tourism students' internship satisfaction to career decision self-efficacy: A moderated-mediation analysis  involving career development constructs. Journal of Hospitality, Leisure, Sport and Tourism Education, [100348]. https://doi.org/10.1016/j.jhlste.2021.100348. [Indexing - Scopus Q1, WOS, ABDC - 'B']

   
   

2. Sharma, M., Ramaprasad, B.S., Jamwal, M., & Rao, N - Role of Entrepreneurship Education in the Development of Entrepreneurial Intentions among Hospitality and Tourism Students: The Intervening Function of Entrepreneurial Self-efficacy. Journal - Journal of Teaching in Travel and Tourism, Status - Accepted. [Taylor & Francis].

   
   

3. Nidhish Rao, K.Sankaran, Shilpa Praveen (2022) Evolution of  Social Entrepreneurship Research in India: A Bibliometric Analysis (Accepted)

   
   

4. Nidhish Rao (2017) The Fuzzy and the Techie. Why the Liberal  Arts Will Rule the Digital World? Book Review. Nitte Management Review, Vol 11(1), DOI: 10.18311/nmr/2017/v11i1/21537

   5 Nidhish H & Arun Dsouza. Co-creation and Entrepreneurship. A decade study (Work in Progress Paper)

   
   

 Marketing Management; Strategic Management; Individuals and Organizations; Entrepreneurship Development

Story-telling, use of caselets, simulation, believes in co-creation of learning experience through simples examples.

Has experience in administering Capstone simulation  

 Founded a virtual incubation platform for startups (www.startupmitra.com).This includes a YouTube channel www.youtube.com/startupmitra

Coaching and Consulting (www.nidhishrao.com)

Official mentor of startups under Niti-ayog

Certified Trainer under Skill India Program of NSDC

Frequent invitee for lecturing on start-ups, entrepreneurship and digital marketing by government and private institutions  

Assistant Professor: Alva’s Institute of Engineering and Technology: 2010-2013
Assistant Professor: Madonna University, UAE Campus: 2013-2020

Corporate Finance, Governance, Information Asymmetry and Capital Markets.

Under Review/Revision

Devji.S, Pattnaik. D, Tiwari. A, Dsouza. A & Hassan MK. Ex-Post Facto analysis of cryptocurrency literature. Journal - Technological Forecasting and Social Change. Status - Minor Revisions

Pattnaik. D, Dsouza. A & Hassan MK. Analysis of Gold literature using Bibliometric techniques. Journal - International Business Review. Status - Under Review

• Investment Management


• Financial Derivatives


• Financial Management


• Corporate Finance


• Management Accounting

Go in-depth, teach, deliberate, inspire, and importantly be a co-learner.
Pedagogy used: Demonstrations, Case Studies and traditional class-room teaching through discussions.

Pursuing PhD from Malaviya National Institute of Technology, Jaipur (MNITJ) in the area of corporate governance

• Senior Grade Lecturer in Commerce and Management at Sri Bhuvanendra College Karkala (2008-2020)
• Adjunct Faculty at Manipal College of Health Professions, Manipal Academy of Higher Education Manipal (February 2024- June 2024)

Workplace-Based Mindfulness Programmes, Human Psychology, Behavioral Studies, Research Methodology (Systematic Reviews).

She has more than a decade of experience in academics. She has participated in multiple national and international level research conferences and has published various research articles in Scopus and Web of Science indexed journals falling in Q1 and Q2. She is a mindfulness trainer and has delivered mindfulness sessions as a stress reduction activity to different populations (Bankers, Insurance agents, professors, students, and teachers).The module on Workplace based mindfulness programme for life insurance agents generated from her Ph.D. thesis has been registered for a Copyright.

She currently is associated with JKSHIM in the capacity of Assistant Professor from August 2024.

Conferences and Journal Publications

• Dinesh, T.K., Shetty, A., Dhyani, V.S., TS, S. and Dsouza, K.J., 2022. Effectiveness of mindfulness-based interventions on well-being and work-related stress in the financial sector: a systematic review and meta-analysis protocol. Systematic Reviews, 11(1), p.79 (Q1)
• Dinesh, T.K., Shetty, A., Gil, M.T. and Dsouza, K.J., 2023. Effects of perceived stress, mindfulness, self-efficacy and social support on psychological wellbeing of life insurance agents during the COVID-19 pandemic. Economic Research-Ekonomska Istraživanja, 36(3), p.2154237 (Q1)
• Dinesh, T. K., & Shetty, A. (2023). Effectiveness of Dispositional Mindfulness on Mental Health Markers and Well-Being in Employees of the Service Industry: A Systematic Evidence Synthesis. Prabandhan: Indian Journal of Management, 16(10), 8-31. (Q2)


• Dinesh, T. K., & Shetty, A. (2023). Mindfulness-based Interventions as a Breakthrough on Occupational Stress of Working Professionals: A Trilogical Approach. Vision, 09722629231191312. (Q2)


• Dinesh, T. K., Shetty, A., TS, S., Pai, R. Y., & Shetty, A. D. (2023). Embracing complexity: Exploring the silent struggle of life insurance agents. Cogent Business & Management, 10(3), 2279346. https://doi.org/10.1080/23311975.2023.2279346 .(Q2)


• Shetty, A., Shetty, A.D., Pai, R.Y., Rao, R.R., Bhandary, R., Shetty, J., Nayak, S., Keerthi Dinesh, T. and Dsouza, K.J., 2022. Block chain application in insurance services: A systematic review of the evidence. SAGE Open, 12(1), p.21582440221079877. https://doi.org/10.1177/21582440221079877 (Q1)


• Pai, R.Y., Shetty, A., Shetty, A.D., Bhandary, R., Shetty, J., Nayak, S., Dinesh, T.K. and Dsouza, K.J., 2022. Integrating artificial intelligence for knowledge management systems-synergy among people and technology: A systematic review of the evidence. Economic research-Ekonomska istraživanja, 35(1), pp.7043-7065. (Q1)


• Shetty, J., Shetty, A., Mundkur, S.C., Dinesh, T.K. and Pundir, P., 2023. Economic burden on caregivers or parents with Down syndrome children-a systematic review protocol. Systematic Reviews, 12(1), pp.1-6. (Q1)


• Dsouza, K.J., Shetty, A., Damodar, P., Shetty, A.D. and Dinesh, T.K., 2023. The assessment of locavorism through the lens of agritourism: the pursuit of tourists ethereal experience. Economic Research-Ekonomska Istraživanja, 36(2), p.2147566. (Q1)


• Dsouza, M. P., Shetty, A., Dinesh, T. K., & Damodar, P. (2023). Stimulating employee performance and well-being: a review of mindfulness impact in the hospitality sector. IIMBG Journal of Sustainable Business and Innovation. Emerald Insight.


• Effectiveness of social robots as a tutoring and learning companion: a bibliometric analysis - DOI: 10.1080/23311975.2023.2299075 Journal: Cogent Business & Management(Q2)

 Conference Paper Presentations

• "Examining the effectiveness of Mindfulness-Based interventions, occupational stress, and wellbeing in the financial service sector - a systematic review protocol at the International Conference on Commerce and Management at MAHE, Manipal in collaboration with Manipal International University Malaysia, Deakin Business School Australia and HU university of Applied Sciences Utrecht. 


• "Effectiveness of Dispositional Mindfulness on Mental Health Markers and Wellbeing in Employees of Service Industry: A Systematic Evidence Synthesis" in SYMBICON-22, International Conference on "Neo Business Practices for the Evolving World on 4th April to 6 th April 2022. (BEST PAPER AWARD)


• Poster Presentation under Interdisciplinary Conference on Healthcare and Technical Research (ICHTR) MAHE, Manipal, on the topic Behind the Doors of Insurance Sector: A Qualitative Investigation of Work Stress Factors in Life Insurance Agents held on 25th and 26th of November 2022

I preach what I teach, Source of Inspiration, In depth learning, exchange of thoughts and welcoming new ideas.

Use of Power point presentations, assignments, quiz and role plays related to concerned subject.

• Conducted Session on Systematic Review and Bibliometric Analysis to Research Scholars and Faculty at MSNM Besant College, Mangalore


• Conducted Faculty Development program for St. Aloysius College Mangalore on the topic of Mindfulness at work


• Conducted Skill Development programme at St. Aloysius College Mangalore, on Leadership skills and goal setting.


• Conducted a session on "How to crack PGCET" - English Proficiency, for students of Sri Kalavara Varadraj M Shetty Government College , Kundapura
• Conducted Research Orientation Programme for students and faculty at Poornaprajna College , Udupi


• Conducted Mindfulness Programme as a technique for stress reduction for CA aspirants at Trisha College, Katapady

Post-MBA, started career at Land Trades Builders and Developers as HR Executive and worked for one year.

Consumer Behavior, Marketing, Consumer psychology, Leisure behavior of consumers, Marketing communication, Marketing experiments

• Pooja, K., & Upadhyaya, P. (2024). What makes an online review credible? A systematic review of the literature and future research directions. Management Review Quarterly, 74(3), 627–659. Scopus Q1, ABDC - B. doi:10.1007/s11301-022-00312-6
• Pooja, K., & Upadhyaya, P. (2025). Does negative online review matter? An investigation of travel consumers. International Journal of Consumer Studies, 49(3), e70043. Scopus Q1, Web of Science, ABDC- A. doi:10.1111/ijcs.70043

• “Antecedents and consequents of review credibility: A review” presented (online) at the Interdisciplinary Conference on Healthcare and Technical Research (ICHTR)- 2021 hosted by MAHE Students Research Forum under the aegis of the Directorate of Research, MAHE, Manipal (November, 2021).
• “Exploring inter-generational travel preference clusters: Post-pandemic insights” presented at the Twentieth AIMS International Conference on Management, IIM Kozhikode (December, 2022).
• “Negative Online Review and Intention to Visit Travel Destination: An Inter-Generational Study” presented poster at Manipal research colloquium, MAHE Manipal (April, 2024).
• “Cultural Disparities in Digital Voices: A Review of Cultural Orientations in Online Reviews” presented at the SCMC Pramana 2025 International Research Conference, Symbiosis Centre for Media and Communication, Pune (February, 2025).

34 industry experience and 20 years of teaching experience

34 industry experience and 20 years of teaching experience

33 years of industry experience and 15 years of teaching experience

He has over 17 years Human Capital Management experience within the fields of Education (Training and placement), IT, Call Center , Shipping (Oil Company) and marketing in India, US, UK, Canada and Australia

Delta Air Lines, Yahoo!, Leapforce, Liveperson, Overstock.com,rnDiscover, Revolve.

• Administrator, School Counsellor and Teacher, Sri Sri Ravishankar Vidya Mandir School, Karkala.
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• HR and Senior Associate, eMids Technologies, Bangalore.
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• Process Executive, Progeon, Infosys, Bangalore.
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• Marketing Executive and Counsellor, RAI University, Bangalore.
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• Counsellor, English Center, Bangalore.
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• Junior Scientific Assistant, Department of Sports Psychology, Sports Authority of India (SAI), Bangalore.
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Soft skill training, human resources, administration, student counselling and mentoring.

“Kinesthetic Sensitivity Among Kabaddi Players And Its Implications in Training” by Jolly Roy, Nitya Barke, H.V. Natraj, M. Soman, Ishwar Angadi, Sathyakumar, for 28th International Congress of Psychology (2004), Beijing, China.

Psychological Counselling Skills, Christian Counselling Centre, Vellore.

• Volunteer at Art of Living Foundation.
• Imparted Counselling, Memory Techniques and Study Skills for students of S.D.M. High School, Ujire.
• Imparted Counselling and Management Games for Industrial Training Students of St. Joseph’s Industrial Training Centre (Jeppu), Mangalore.
• Training classes for Undergraduate Students of Psychology Department of S.D.M. College, Ujire.