"There is something special when creative people get together." - Joy Mangano.
Do you think it's best to have a job you love? Creative careers have become highly significant in the dawn of a GenZ driven world.
But are people well-informed about creative careers?
India's economy has been undergoing tremendous changes as one of the world's fastest developing countries, and along with it, the industry and workplace have seen a constantly expanding demand for non-traditional and creative capabilities. Today's youth wants to learn more about these creative and unconventional jobs that are relatable and provide room for their passion to grow.
Mass communication is a brilliant field to gain in-depth knowledge of the various creative careers. Mass communication is a creative profession wherein people can develop their own thought processes and translate them into original art pieces.
Individuals can express their creativity in a planning process and instantly reach millions of audience members thanks to the extraordinary power of digital media. Everyone now relies heavily on digital media in their daily lives.
The scope of communication is extensive and all-encompassing. From birth to death, humans are in some way communicating with one another. As a result, mass communication students have plenty of career opportunities, including the dynamic advertising sector.
Advertising is essential because it informs customers about your goods or services' benefits and the values underpinning your company. Ad campaigns can help you establish your brand and create a deeper understanding of it, from your company's objective to the importance of the products you sell.
Let's take a brief look at some leading advertising careers-
- Social Media Coordinator- Everyone's lives include a significant amount of social media. Through social media platforms like LinkedIn, Instagram and TikTok, people stay updated on local and international news, entertainment, and their favourite companies. Companies require people familiar with the nuances of such platforms because this mode of communication will be there for a very long time.
The planning and dissemination of a brand's content across all social media platforms fall under the purview of social media coordinators. They ensure the produced content is consistent with the brand's image and relatable to its intended audience. To produce social media postings that users would be interested in watching, copywriters/content writers and visual designers must work in coordination.
- Graphic Designer- A graphic designer will be required by almost every business to produce aesthetically pleasing visuals for their messaging. Some of the advertising material commonly needed by businesses are social media posts, flyers and banners.
Visual communication that help brands advertise will be produced by graphic designers. When using items that can grab the audience's attention, they must be mindful of the design standards. They must be experts in a variety of editing programmes, including Pixlr, Coral Draw, and Photoshop.
- Web Designer- This is another advertising career with the potential for rapid growth. There is no scarcity of businesses that will need the services of a web designer if they are excellent at building websites and web pages. A web designer creates web pages using coding, addresses any functional issues that may arise on websites, and designs new web pages.
The websites designed must maintain the brand's identity with a decent user experience. They aim to ensure that whatever they develop has brand value, boosts online traffic, and has the potential to onboard new clients.
- Marketing Coordinator- This job role is a must in advertising! Experts in the field of marketing will always be needed to promote organisations. A marketing coordinator’s job will include participating in all marketing initiatives.
Critical thinking and creativity are needed to contribute to the big picture, such as marketing campaigns and plans. While conducting market research or designing packaging, both require careful attention to detail and research abilities.
- Copywriter/Content Writer- In all industries, this job role is growing more and more crucial. When promoting their goods or interacting with their target market, brands want to stand out. They must employ imaginative language in all of their marketing and commercials. As a result, they will be eager to hire and retain skilled content writers and copywriters.
Advertising agencies regularly use copywriters and content writers to provide written content for the promotion and sale of goods and services. Product descriptions, and promotional materials can all be written in both short and long formats.
- Digital Marketing Executive- The field of digital marketing has expanded and will continue to do so in future. Online ads for brands are seen by people when they search for businesses. For any company to be visible online, a digital marketing specialist's expertise is necessary, making this a profitable job in advertising.
A digital marketing executive is in charge of developing and carrying out strategies to promote a company's or brand's products online. They manage a number of channels, such as social media, Google Ads, website content, and email marketing, to reach their customers successfully. In order to ensure a brand has a good presence online, they also handle SEO initiatives.
For graduates in mass communication, the area of advertising offers tremendous promise and opportunity. Decide on a reputable institution if you're thinking about pursuing a profession in the field of communication.
To make this possible, Nitte Institute Of Communication has emerged with UG and PG courses in mass communication. Nitte aims to deliver high-quality education, produce competent, qualified manpower to meet society’s needs, and demonstrate credibility, integrity, and social responsibility.
So, what are you waiting for?
ENROL NOW!
